EX-ONLYFANS CEO DROPS NEW APP: VYLIT

An Aesthetically-Pleasing Social Media App? To Partners Ami Gan and Kailey Magder, Their New Vylit is Just That

Written by Gawain Semlear 

Self-dubbed “the HBO of social media,” Vylit is for users 18 and up and boasts tastefully curated and community-driven expression, both in the realm of provocative body positivity and quotidian adventures. Think latte art and OOTDs spliced with a libidinous ensemble of legs, arms, lips, and, of course, feet. Furthering the allure is the app’s moody black background accented by flirtatious purple, conjuring an energy that is sexy, adult, and piquant.

Vylit is an anachronism evoking the early days of social media, back when users had a monopoly over content. Gan, the former CEO of OnlyFans, grew up in the early days of social media, when the internet was suffused with serendipitous connections across the globe. 

AMI GAN (left) and KAILEY MAGDER (right)

“That kind of surprise discovery doesn't happen anymore,” Gan tells VALŪS. Vylit champions this through discovery feeds and tools aimed at transparency. Its “Vybe Match” allows users to search for content based on interests or mood which, over time, Gan hopes will culminate in a place where “true community can actually happen.” 

Vylit allows creators to use in-house AI chat and image generator tools. Fans are always made aware of when content and conversations are AI. While this might seem counterintuitive to their ethos of fostering authentic connections, these tools play a nuanced role in that they grant creators respite from a job that, due to its hyper-connectivity across innumerable digital zones, is all encompassing—something of an asynchronous grind which never ends. As Gan explains, “Vylit allows a creator to offer chat to their fans or community when they might not be available or may not have bandwidth to chat with hundreds of people.” 

But above all, Gan and Magder are committed to creating a safe community. All sexual content is obscured by “NSFW” warnings, allowing users to comfortably and transparently toggle between photos and videos. Topless content is permissible but genitalia is not. “That’s where the ‘HBO of social media’ originated,” Gan says. “You can see some stuff that might be a little edgy, provocative, or risqué, but there's clear boundaries.” 

Contextualized in a world saturated by hardcore porn that we have unfettered access to, Vylit’s limitations come as a refreshing reprieve to a collective psyche that has been ruthlessly desensitized. The erotic potential, far from stalling, grows twofold; when leaving something to the imagination is the most potent aphrodisiac. 

Gan, unlike many executives who are siloed above the product they develop, is an active participant on Vylit. From photos of her adorably scruffy dog to posing on a rooftop in a bikini, her interaction blurs boundaries and gestures toward a more equitable distribution of power. She executes a leadership that’s “much more about being approachable and real,” reinforcing the platform’s community-focused culture. 

Steeped in a larger discontent with the growing disparity between users and content, Vylit emerges as a cultural mouthpiece, advocating for a campaign to take back the internet and resume control over what we engage with. The incessant buzzing of algorithmic slop has no place in the newfound community this app and its growing base of participants have charted. What we’re offered is an acutely distinct and tailored digital experience.

You can sign up for Vylit HERE