VERONICA BEARD SS ’27
A Return to Trailblazing Femininity for NYFW
HOSTED during golden hour on the High Line, under a rippling pink and red ribbon canopy, Veronica Beard’s SS ’27 Trailblazers Collection debut was a star-studded affair. Serena Williams, Apple Martin, Pamela Anderson and Zoe Deutsch were among the many notable attendees to sip cocktails at the splashy launch party as the sun went down behind the city skyline.
This season was marked by a return to femininity, which Veronica Beard has been cultivating throughout recent collections. Translucent fabrics, lace cutouts, feminine shapes and soft linens brought a sensual looseness to the brand’s repertoire.
Hosted by co-founders Veronica Miele Beard and Veronica Swanson Beard, the event tapped into the brand’s ethos of “making it happen.” The energy in the air was charged with electric excitement, from the media moguls and Instagram influencers dancing to the Y2K DJ set spun by Francesca Keller, to the interactive art installation by Paris-based textile artist Desire Moheb-Zandi.
Moheb-Zandi is known for melding traditional weaving practices with modern sculptural tapestry. For the event, Moheb-Zandi created a large loom for guests to weave materials like baby pink ribbon and fluttery cream lace through. The materials available for guests to play with were textiles featured in Veronica Beard’s Fall 2026 palette, woven together to create a communal art piece. The collaborative nature of the exhibit emphasized the brand’s commitment to artistry and connection. In an increasingly AI tinged fashion landscape, it was a moving exhibit of creativity and play.
The brand famously started with a hero item, The Dickey Jacket, the one piece of clothing that the Veronicas felt working women didn’t have. Miele Beard worked in finance on a trading desk at the brand’s inception, and noticed how men had a built-in uniform of a suit and tie. Miele Beard wanted to create the same sort of modern uniform for women. At its heart, Veronica Beard is an innately feminine brand, one that unites a playful, cool-girl approach to fashion with the structure and wearability that modern life demands.
Veronica Beard also partnered with The High Line to create a charitable capsule collection, with 100% of proceeds from the collection (sweatshirts and caps adorned with cheeky plays on the locale, like “The High Road”) going to Friends of the High Line. The non-profit conservancy maintains the High Line and operates its programs, and the collaboration highlighted how the event, collection and brand feel like an extension of New York City itself. And as the sky turned black against the orange glow of city lights on water, the New York cool girls whose collection was made for sipped spicy palomas and danced the night away.
Photos courtesy of KATE OWENS and HANNAH TURNER HARTS, BFA
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